In an earlier blog (June 2018) we looked at the move from "push to pull" contact management. Instead of contact centers pushing their wares out to consumers, consumers are increasingly responsible for making contact, using a variety of messaging systems, such as Facebook and Whatsapp.
So the aim in this new world is to pull customers and prospects in and deliver them a great service.
But something seems to be missing!
In the push days if you ran an outbound campaign and were calling your customers, you would make darned sure that the agent was well-briefed, so that the call was as productive as possible and you may also have used skills-based routing to connect the call to the most appropriate agent.
Step forward to the way contact centers are managing messaging systems. Unlike the world of push marketing, where the agent was well briefed, there is often little attempt to connect with corporate CRM systems and get a profile of who is messaging you. So at best, systems are front-ended with chatbots who will seek to identify who is messaging and then simply hand the call off to a live agent. And at the end of the shift transcripts of all messaging sessions are made available for analysis, whatever that means!
One giant step back for mankind.
Here's what should happen.
We don't normally comment directly on our own capabilities in these blogs, but if your messaging systems don't function like this, for whatever reason, then feel free to ask how we can help. And if it means, for example, that your corporate people need help in understanding how to create a clone of your customer database, for real-time access, then we can help with that too.